FRESH THYME MARKET

FILMED ON: ARRI Alexa Mini LF with Panavision Panaspeed Prime Lenses

CTV Advertisements

Fresh Thyme Market knows their strength lies in their massive health & wellness section and a produce department that puts competitors to shame. To bring these pillars to life, we bypassed the standard grocery tropes and leaned all the way into the brand’s vibrant, quirky personality.

Our Approach: We positioned the employees as the unsung heroes of the aisle. Quirky, knowledgeable, and possessing a unique set of "superpowers." To match that energy, we engineered a visual language defined by dynamic, playful camera movements that didn't distract from the talent, but added emphasis in the right places.

We knew this creative would live or die based on the talent. A pretty shot doesn't matter if the performance feels stiff. We put a heavy emphasis on casting, hunting for actors who could deliver that specific brand of Midwestern charm with authenticity and timing. The result is a pair of spots and cut downs that feel unmistakably Fresh Thyme.