THE ROSE

FILMED ON: Sony FX3 with Sony G Master II Lenses

Brand Launch & Investor Pitch

The Rose isn't just another golf course; it’s an exclusive sanctuary just north of Athens, GA. To secure founders and drive membership for this legacy project, ownership needed a launch film that conveyed prestige and potential before the first hole was even cut.

Talent: We sat down with the heavyweights backing the vision. From two-time Masters champion Bubba Watson and UGA head coach Kirby Smart to investors Nick and Dimitri Cassini, we captured the passion and strategy driving the club’s creation.

Production: We spent two days on the ground in Athens to build the world of The Rose. We chased golden hour on the raw land to showcase the property's natural beauty, then moved to the UGA Boyd Center for crafted interviews and design.
Transformation: We took over the men's locker room at the golf center and completely reimagined the space. through strategic lighting and set design, we transformed a standard locker room into a sophisticated, moody backdrop worthy of the club’s future aesthetic.

Scope: This was a full-spectrum execution. We handled every step of the process—from scripting, copywriting, and shot-listing in pre-production to the final edit and color grade. We ensured the visual identity of The Rose was established with the same level of excellence as the course itself.