LIBRE INITIATIVE

The LIBRE Initiative is dedicated to advancing economic empowerment, healthcare access, immigration reform, and education for Hispanic Americans. In collaboration with GoBIG Media Inc., we crafted this advertisement to highlight LIBRE's mission.

Our approach involved the use of a white cyc wall, however we decided to go against the traditional "flat white" approach. The project called for a moody, foreboding look, so we went with a spotlight slash on the back wall and a high contrast look on the talent's face. A touch of haze added to the atmosphere, perfectly setting the tone we aimed for.

For the classic light look, we went with a slightly more inviting feel for the white and didn't focus too much on making the talent evenly lit, we wanted some slight shadow on the face to bring a level of authenticity.

Agency: GoBIG Media Inc.
Post production still in progress.