MAGGIANO's LITTLE ITALY

In partnership with Acadia and Maggiano's we crafted two 15-second advertisements that highlighted the premium quality and personal touch behind Maggiano's takeout experience. To bring this vision to life, we utilized a dynamic split-screen effect, seamlessly transitioning between a chef’s meticulous preparation and the lives of busy families and professionals. To emphasize care and intentionality, we designed moments where the chef breaks the frame, adding a finishing touch to the meal before it’s delivered.

To allow the chef to "break" the split screen we used a blue screen paired with a custom-made tabletop, allowing us to integrate both kitchen and lifestyle footage seamlessly. Our team combined refined sound design—featuring subtle kitchen sounds like sizzling pans and clinking utensils—with a rich color grade that highlighted the warmth and vibrancy of the food. Contrasting lighting added depth and visual interest, creating a polished yet welcoming tone. Together, these elements showcased Maggiano’s takeout as a thoughtfully crafted, restaurant-quality solution for life’s busiest moments.

Agency: Acadia